Toronto's expert on U.S. / Canadian / Uk universities

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COLLEGE APPLICATION ESSAYS

SINCE 2008

 
 
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Your child’s post-secondary education is one of the biggest investments you will make as a parent

Help them find the right school 

As a parent you want the best for your child. If you are serious about sending your son or daughter to an American university, hiring an educational consultant who specializes in U.S. schools and admissions is a sound investment decision. Here are five compelling reasons:

Reduce stress, confusion, and anxiety

Applying to U.S. schools is a lengthy, complex process for students and parents alike. At any point throughout the process, arguments may erupt and emotions may cloud sound judgment. A consultant can serve as a neutral third party who will help alleviate the enormous pressure on students, streamline the application process itself, and provide parents with peace of mind that tasks will get done on time.

Save time

There are thousands of U.S. schools, and each has something to offer your child. Understanding each school’s advantages and disadvantages, deciphering “admissions speak”, and seeing beyond the slick marketing presents obstacles. A consultant can cut through the noise, freeing up valuable time, so you can spend less time worrying and more time encouraging.

Save money

Attending a U.S. school is a serious financial commitment that can cost over $300,000. A consultant can help identify schools offering merit scholarships or other incentives that reduce this burden. A consultant can also recommend schools where your son or daughter has the best chance of fitting in and therefore greatly avoid the likelihood—and cost—of transferring schools.

Give your child a competitive edge

Good U.S. schools can afford to be selective. While high school guidance counselors are valuable resources, as generalists they seldom have in-depth experience with the American system. A consultant can fill this gap and offer their expertise in the nuanced world of U.S. college admissions—what schools actually look for as opposed to what people think they look for. They can help your child put his or her best foot forward, especially at two critical junctures: personal essay writing and interviews.

Build your child’s self-confidence and self-esteem

A good consultant will take the time to learn about your child’s strengths and will teach him or her how to articulate these qualities effectively. This, along with the support received throughout the application process, will ensure your son or daughter enters university with a positive attitude, ready for this exciting stage in their lives.  

 
 
 
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this is my passion

 

My name is Colleen Reed, Founder, American College Consulting, and I am doing what I love. Every day I have the privilege of helping young people get into their dream schools.

My journey started when I was a student at Brown University. I loved the diversity of the student body, the intellectually curious culture on campus, the freedom to explore, and the lifelong friendships I still cherish.

After college, I took a job leading educational tours for high school groups in Washington, D.C. and met thousands of young people from across the U.S. I loved connecting with them as individuals, encouraging them to learn from each other, and challenging them to become engaged students. I realized education is my passion.

Along the way I married my Brown lacrosse-playing boyfriend (a Canadian!) and moved to British Columbia and eventually to Ontario. I became a high school teacher and taught Canadian History and English for several years. Watching students become capable adults who believed in themselves was, without a doubt, my greatest reward.

Throughout this time, I kept my connection to my alma mater active. As an admissions interviewer for Brown, I met hundreds of high school students and listened to them talk about why they wanted to attend the University and what they wanted to do with their lives.

After 20 years of interviewing prospective students and 10 years of teaching high school students, I started American College Consulting in Toronto in 2008.

My commitment to you is twofold: (1) to always have your child’s best interest at heart and (2) to be an empathetic figure with whom your child can have open, honest conversations. As an experienced educational consultant, and as a mother who has sent her own daughters stateside to study, I can help take the worry out of applying to U.S. schools.

—Colleen

 
 

this is my teaM

RON REED

Ron is Colleen’s husband and a partner in the business.  Before teaming up with Colleen, Ron spent 33 years in the Enterprise Software sector working for companies including J.D. Edwards, Progress Software, Informatica and SAS Institute in Sales and Executive Management roles.  Ron is also a life-long sports enthusiast participating competitively in hockey and lacrosse.  He was recruited to play Field Lacrosse at Brown University where he enjoyed all the benefits of being an Ivy League athlete while completing a BS in Applied Math and Economics.  Ron passed along this love of sports to his two daughters who played competitive soccer in Toronto.  In order to stop coaching his kids from the sidelines, Ron completed his certification and coached in Ontario for several years.  

Ron’s experience attending Brown University, a Liberal Arts institution in the USA, led him to team up with Colleen to find a similar experience for their daughters.  As a result, one ended up attending New York University (New York) and the other Elon University (North Carolina).  Ultimately, the enjoyment and satisfaction Ron received mentoring and coaching both professionally in his career and personally as a hobby, led him to transition these skills to work with Student Athletes looking to forge a similar path as an NCAA athlete in the USA or USports in Canada.  

Ron is a firm believer that academics are equally as important as athletics so he completed a Certificate in College Counseling at UCLA Extension to ensure a balanced approach to the college search for every student. In addition, Ron has researched Canadian schools and the Canadian application process in great depth so he can take the lead with any students focusing solely on Canadian Universities.

ALLISON SHEA REED

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Allison Shea Reed is Colleen’s daughter and she is a theatre/film actor, singer, playwright, and producer. Allison graduated from the New Studio on Broadway's Acting and Musical Theatre program at NYU Tisch with her BFA in Drama. Additionally, she is the Founder and Artistic Director of RedWit Theatre. Her recent performance credits include Emily West in Living with Olivia Cadence Donovan at the Young Centre for the Performing Arts, Jamie in Timebomb as part of the Artists in Residence Festival, Sabrina Daldry in In the Next Room with RedWit Theatre, and Annie in A-Door Me as part of the New York New Works Festival. Allison brings over ten years of teaching experience ranging from Vocal Coaching to Writer's Craft to ACT/SAT prep and College Essay coaching to the American College Consulting team. She furthered what she has to offer our students by completing her Master's degree in Dramatic Writing at SCAD in June of 2023 and currently resides in Los Angeles, CA where she is pursuing her love of writing and acting.

 

KATIE GILBERT

Dr. Katie Gilbert is an associate professor of English at Drury University, a small liberal arts college in Missouri. She has taught writing and literature for more than two decades. Her essays, poetry, and articles have appeared in books and magazines in the public humanities and her research on nineteenth-century literature has appeared in academic journals in the fields of British Literature and the law. She teaches college courses on essay writing, women writers, British Literature, literary theory, and poetry.

She began working as a writer with her first internship in 1992 at Portland Monthly Magazine while attending college in Maine. Since then, she has worked in editorial departments in both magazine and book publishing in Boston and Chicago. Katie is currently enrolled in the Copyediting Program at the University of California, San Diego. She received her B.A. in English and Spanish from Bowdoin College, her M.A. in English Literature from the University of Virginia, and her Ph.D. in English Literature from the University of Wisconsin-Madison.

Katie loves working with teenagers to help them think about who they are, what they value, and how they can tell their stories in writing. Katie currently lives in the Ozarks of Missouri with her two teens and her sweet dog, Cub. She loves to be outdoors as much as possible, write, read, and listen to poetry podcasts.

 

ELLY GRAFF

Elly is a writer and educator based in Ottawa, Canada. Elly holds an MFA in Fiction from Columbia University in New York City (2022) and a BA in Writing from the University of Victoria in British Columbia (2017). During her MFA studies at Columbia University, Elly received the Felipe De Alba Fellowship, a merit-based award for excellence in fiction writing. Elly was also awarded a Teaching Fellowship and taught in Columbia University’s Undergraduate Creative Writing Program. Her love for teaching and supporting students grew further when she worked for four years as an Instructor in Columbia University’s Pre-College Creative Writing Program. In 2019, Elly worked as a reader/editor for the 2019 issue of the Columbia Journal.

Elly’s fiction has been featured in PRISM International Magazine, The Fiddlehead, and The New Quarterly. Her fiction has been shortlisted and longlisted for PRISM International’s Short Fiction Contest. Her short story “Marshall Friday” was Fiddlehead Magazine’s nominee for the Journey Prize. Elly received grants from the Canada Council for the Arts (2021, 2020), Alberta Foundation for the Arts (2019, 2018, 2017), and received the Alberta Arts Graduate Scholarship (2019, 2018).

Elly is currently completing the Certificate in College Counseling from UCLA and is excited to be partnering with American College Consulting. She is passionate about supporting people to grow professionally and personally and loves to apply her editing skills to student undergraduate and graduate admission essays and personal statements. When Elly isn’t writing or reading, she can be found visiting her family farm in Ferintosh, Alberta, where she grew up along the wheat fields, gravel roads, and her pet donkey, Murphy.


Professional memberships

 
 
 
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these are our services

 
 

1. get to know your child

  • Review transcripts, extracurricular programs, honors, awards and outstanding talents

  • Recommend ways to emphasize strengths, successes, and achievements

  • Inventory future priorities

  • Conduct personality and aptitude tests

2. Build the perfect college list

  • Explore priorities including programs, location, size, extracurricular opportunities, etc.

  • Identify special admission opportunities and unique programs

  • Draft preliminary list of schools that match needs, desires, and aspirations

 

 

3. Maximize value of college visits and tours

  • Suggest college visit itineraries

  • Provide lists of questions to ask admission officers and tour guides

  • Discuss strategies to maximize amount of information gleaned from visit 

4. Elevate essays and personal statements

  • Brainstorm essay topics

  • Suggest ideas for format, structure, and content to demonstrate synergy between the student and the universities

  • Provide continuous feedback on revisions

  • Encourage students to showcase strength of character in their own voice

  • Ensure all essay responses coherently present the student in the best light

 

 

5. strategize interviews

  • Share inside tips about college admission interviews

  • Provide list of potential interview questions and help prepare answers in advance so students feel comfortable and confident

6. Manage the application process

  • Collaborate on building effective resume

  • Select suitable teachers to write letters of recommendation

  • Decide together whether to apply for Early Decision or Early Action

  • Map out a timeline to complete all applications and supporting materials

  • Manage deadlines

 

Support for athletes

Colleen is a former member of the U.S. Junior World Figure Skating Team and Ron is a former Ivy League Lacrosse player so we understand firsthand the demands of elite athletics.

That is why many of our clients are student-athletes. We have worked with baseball players, basketball players, fencers, hockey players, skiers, soccer players, swimmers, tennis players, track athletes, rowers, volleyball players, and more. For clients who may be looking to play in the NCAA or USports, we provide targeted support:

  • Craft athletic resume and cover letter geared towards coaches

  • Identify NCAA Division 1, 2, and 3, NAIA, USports and Junior College options

  • Prepare for Official Visits

  • Assist understanding scholarship offers


SUPPORT FOR INTERNATIONAL STUDENTS LOOKING TO STUDY IN CANADA

Canadian universities reliably offer a high-quality education and stable learning environment. If your child wants to attend university in Canada as an international student, we can help ensure you are informed about your options and are leveraging the right strategies to optimize the application process.

 
 
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RECENT ACCEPTANCES

 
 

American University

Babson College

Barnard College

Bentley University

Berklee College of Music

Binghamton SUNY

Boston College

Boston University

Bowdoin College

Brandeis University

Brown University

Bucknell University

Case Western Reserve University

Carleton College

Carnegie Mellon University

Chapman University

Claremont McKenna College

Clark University

Clemson University

Colby College

Colgate University

Columbia University

College of William and Mary

Connecticut College

Cornell University

Dartmouth College

DePauw University

Duke University

Elon University

Emerson College

Emory University

Fordham University

Georgetown University

Georgia Institute of Technology

Hamilton College

Harvard University

Indiana University

Ithaca College

Johns Hopkins University

Kenyon College

King’s College London

Lawrence University

Lehigh University

Lewis & Clark College

London School of Economics

Loyola Marymount University (CA)

Lynn University

Macalester College

Middlebury College

New York University

Northeastern University

Northwestern University

Notre Dame University

Ohio State University

Pitzer College

Pennsylvania State University 

Pomona College

Rice University

Rochester Institute of Technology

Rollins College

Santa Clara University

Sara Lawrence College

Savannah College of Art and Design

Skidmore College

St. Lawrence University

Stanford University

Syracuse University

Swarthmore College

Tufts University

Tulane University

University College Dublin

University of California - Berkeley

University of California - Los Angeles

University of Colorado - Boulder

University of Chicago

University of Denver

University of Edinborough

University of Miami

University of Michigan 

University of Pennsylvania

University of Redlands

University of Richmond

University of Rochester

University of St. Andrews, Scotland

University of Tampa

University of Vermont

Vanderbilt University

Vassar College

Wake Forest University

Washington University St. Louis

Wesleyan University

Yale University­­­

 
 
 
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Satisfied clients

 

"We could never have navigated the U.S. system without Colleen. It would have been extremely overwhelming without her help and we would not have known where to start."

—Cassandra, Oakville

"It was really nice to have Colleen as a partner in the process other than just my child and the school counselor. She provided an objective perspective, from a position of in-depth knowledge of both the Canadian kid and the U.S. system."

—Sally, Toronto

 

"She was readily available whenever my son needed her or had a question. She also had information on how to go about getting help/tutoring with the ACT. Also, she has actually been to these colleges, whereas our high school counselors hadn’t even heard of the schools."

—Kathy, Oakville

"Colleen is extremely knowledgeable about a vast number of universities and their acceptance requirements. She narrows the choices down for each student based on their wants and needs. She took the time to work one on one with our daughter to analyze which universities would be the right fit."

—Perri, Toronto

 

"I want to thank you for all your time and expertise guiding our daughter (and her parents!) through the US application process. You always made sure she was one step ahead of where she needed to be. Although we are very close, I think having us in the background while she was dealing directly with you on all the logistics, drafts, and strategy was incredibly beneficial for all. We were able to discuss without emotion, and without the stress of wondering if we were on top of everything. Our daughter really trusts you and values all your guidance. Thank you for providing such a stable platform."

—Alison, Toronto

"We interviewed other university consultants and found Colleen to be a perfect fit for our daughter. She was approachable, encouraging, and knowledgeable. We would highly recommen­d her services to anyone looking to send their children to an international school."

—Paul, Toronto

 
 
 

learn more through a free consultation

 

It is never too early or too late to plan for your child’s college admissions. Please get in touch to learn more about how we can help your family through this exciting process.